Privacy policy

Royal Furniture (“we”, “our”, “us”) operates this website and online store to provide customers with a secure and convenient shopping experience. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

By accessing or using our website and services, you confirm that you have read and understood this Privacy Policy. Where this Privacy Policy differs from our Terms of Service, this policy will apply in relation to personal data handling.

Personal Information We Collect

Personal information refers to any data that can identify you directly or indirectly. We may collect the following types of information depending on how you use our website and services:

Contact details such as your name, billing address, delivery address, email address, and phone number
Payment details including transaction references, payment method, and confirmation details (payment processing is handled securely by third-party providers)
Account information such as login details, preferences, and saved settings
Order information including products viewed, added to cart, purchased, returned, or cancelled
Customer communications when you contact us via email, WhatsApp, phone, or contact forms
Technical data including IP address, device type, browser, and network information
Usage data relating to how you browse, navigate, and interact with our website

We do not include anonymised or aggregated data that cannot be linked back to you.

How We Collect Your Information

We may obtain personal information from the following sources:

Directly from you when you place an order, create an account, contact us, or subscribe to updates
Automatically through cookies, pixels, and similar technologies when you browse our website
From trusted service providers who help us operate our store (such as payment processors and delivery partners)
From third-party platforms where permitted by law

How We Use Your Personal Information

We use your information only where necessary and lawful, including to:

Process orders, payments, deliveries, returns, and refunds
Create and manage customer accounts
Communicate with you about orders, services, and customer support requests
Improve website performance and personalise your shopping experience
Send marketing communications where you have given consent
Detect and prevent fraud, misuse, or security issues
Comply with legal and regulatory obligations

You are responsible for keeping your account login details secure. Please do not share your credentials with others.

Marketing & Advertising

With your permission, we may send promotional emails or messages about products, offers, or updates. You can unsubscribe from marketing communications at any time using the link provided in our emails. Transactional messages related to orders or customer service will still be sent when necessary.

Sharing Your Personal Information

We may share your personal information only when required for legitimate business purposes, including:

With Shopify and other service providers that support website hosting, payments, analytics, customer support, and shipping
With marketing and advertising partners where consent is provided or permitted by law
When you request or authorise us to share information (for example, for delivery services)
With affiliated businesses within our corporate group
Where required to comply with legal obligations, enforce policies, or protect rights and safety

We do not sell your personal information.

Shopify Platform

Our store is hosted on Shopify. Shopify processes certain personal data to provide and improve its platform services. Your information may be transferred outside your country as part of Shopify’s global infrastructure. Shopify acts as an independent data processor for certain activities. More information is available in Shopify’s own privacy documentation.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of external websites. Please review their privacy policies before sharing any personal information.

Children’s Information

Our services are not intended for individuals under the legal age of majority. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Data Security & Retention

We use appropriate security measures to protect personal information. However, no method of transmission over the internet is completely secure.

We retain personal information only for as long as necessary to:

Provide our services
Meet legal and accounting requirements
Resolve disputes and enforce agreements

Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate information
Request deletion of your personal data
Request a copy of your data in a portable format
Object to or restrict certain processing activities
Withdraw consent where processing is based on consent

You may exercise these rights by contacting us using the details below. We may verify your identity before processing requests.

UK and EEA residents may also have the right to lodge a complaint with their local data protection authority.

International Data Transfers

Your information may be stored or processed outside your country. Where data is transferred outside the UK or EEA, we use approved safeguards such as Standard Contractual Clauses to ensure appropriate protection.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Royal Furniture
📍 20–22 High Road, Romford, RM6 6PR
🏢 MINSA ENTERPRISE LTD (Company No. 12121530) trade as Royal Furniture Registered in England & Wales
📧 Email: contact@royalfurniture.london
📞 Landline: 02030026306
💬 WhatsApp: 07305 122480

For data protection purposes, Royal Furniture acts as the data controller of your personal information.